6 September 2010

Biba Swings Once More

The forever iconic Sixties fashion brand Biba, re-launches this week, exclusively to House of Fraser.

Barbara Hulanicki’s Kensington boutique first opened its doors in 1964, with a following that grew from a simple gingham matching headscarf and dress. It flew from the rails and became the label to epitomise an era that changed the face of fashion. 

Today, after a handful of not particularly successful attempts at bringing the Biba look back to the market, it seems they may have got the primary collection, sartorially spot on this time around. 

Fronting the advertising campaign is Daisy Lowe, whose personal style is often depicted as being nostalgic, with many looks inspired by decades gone by.  

Fur leopard print, chiffon ruffles and glitter ball sequins dominate the look book with beautifully printed maxi dresses, tight high waisted shorts, knee high socks and a navy military jacket thrown in.

There is a definite emphasis on all things luxe, perfect as we transition to the colder months that will soon cry out for some much needed glamour. Fine black and gold jewellery and studded bags will also be available to complete the reworked Biba experience.

I have only one question, where are those pretty flamingos?

Available Thursday 9th September.

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